Super small font to seem mysterious about whatever bullshit it is saying. A paragraph of words about the thing you already bought into (there is no time to read these paragraphs at the grocery store in the rush of options, so you read it now, the little words on the side or back of the packaging, you read them and find them somewhat unclever. You would have thought of a better thing to say about this product. What kind of person writes these things anyways?
The smoke made it all the way to Europe, by the time it got there it was too high up in the atmosphere to affect the humans' air quality, but they had the seeing tools which allowed them to know how far it had floated away from the fire. The smoke would travel around the world, forever mixing in, landing, finding a surface, or a way into a creature. Finding a way inside.